Wednesday, May 1, 2024

Best Small Business Website Builders in 2024: Our Top 4

web design small business

Strategically including CTAs throughout your website keeps your audience engaged and brings them closer to a purchase, driving customer conversions. Take your store from launch to scale with themes that make selling easy. Check out Shopify themes to review a collection of templates ideal for small business websites. If you want something basic — a few pages and a blog — you can probably handle that yourself.

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web design small business

However, finding the right web design agency that understands your unique needs and can deliver visually stunning and strategic solutions to ensure SEO success is challenging. In this guide, you’ll learn the top 15 web design agencies of 2024 that specialize in elevating small businesses. There are people out there right now searching for what your business offers, and SEO can deliver those searchers to your new website. In most cases, you’ll use “your business name dot com” as your domain name to support your brand identity. A pre-made template style will usually cost less than building a custom design from scratch.

How do you hire a web designer?

We’ve narrowed down our list to the top four small business website builders and Shopify is the best overall with an impressive rating of 4.9 out of 5. It offers unbeatable ecommerce features, including customizable checkout pages and native POS systems, making it a great option for businesses looking to sell products or services. Clay Global, starting as a UX-focused agency in San Francisco, has evolved into a full-service brand and web design powerhouse. Specializing in digital products that embody brand personalities, they offer a comprehensive suite of services, including user research, product strategy, branding, UI/UX design, and web development. With a keen focus on integrating SEO in web projects, Clay Global ensures that each digital product is user-friendly and optimized for search engine visibility.

A simple option for restaurant and retail store owners

Most web designers offer a wide variety of services to make your website aesthetically pleasing and easy to use. Modern web design must be mobile-friendly and scalable, capable of expanding to include a blog, social media sites, and even video streaming; web designers are experts at integrating various web technologies. They can build the site, add functionality, test it, launch it on a live server, and track and maintain its performance. Whether you use AI to help create your entire website or write a fresh blog post, AI tools can be a useful way to cut down on time-consuming tasks and support your overall marketing strategy. The best part is that AI is still very new to the website builder industry, meaning AI products will continue to evolve and launch.

How Does Your Small Business Build a Website?

Good agencies will have both a willingness to understand your vision and the skills to bring beautiful designs to life. Before HigherVisibility designed them a new website, they were listed on a stock vacation rental booking platform. They had a homepage on their own domain, but customers couldn’t use that page to book rentals.

There are also free website design courses available on sites like HubSpot Academy and Udemy. When adding social icons, one of the best web design tips for small businesses is to make them cohesive. Instead of using their original icons, use a consistent color and style for your social bar. It is less distracting from your content and gives your site a more modern feel. Online accessibility is more necessary than ever, and so one of the most important tips for designing a website is to add features to make it more accessible for users with disabilities. For instance, add a speech-to-text option on all your web pages, and add alt text to all your images and transcriptions on all your videos.

Calls to action

We convert our knowledge of technical SEO and the web design tricks that drive conversions into designing your website. These features include web-architectured websites, websites optimized for page speed & mobile devices, and HTTPS (an essential factor for ranking on Google). A compelling online presence is necessary for your small business, not a luxury. And since 54% of consumers seek pre-purchase information via the internet, having a website that communicates your brand message is crucial. A good agency will communicate with you to learn about your vision, goals, likes and dislikes.

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Introducing Divi AI Layout & Page Creation

Divi AI jumpstarts your creative process and takes care of the busy work involved in research and wireframing. Divi AI works within Theme Builder Template areas and can generate unique headers, footers, and product templates. CTAs keep pages interesting, so visitors stay longer, and they increase sales. The Ascent is a Motley Fool service that rates and reviews essential products for your everyday money matters. The top banner uses emojis to catch visitors’ eyes, while a 20% off promo code is highlighted, encouraging purchases on the site from the very first line of text. The company also expands on being an e-commerce site by highlighting learning and education, which cultivates a community interested in learning more.

web design small business

First Rate Marketing

Keep your inventory and customer data in sync, whether you sell online or in person. Search engine optimization, or SEO, is the practice of refining your business website so your pages rank higher in search engine results pages (SERPs), most notably Google. You have many options when it comes to how you organize your content about your business and its services. These features are more common with all-in-one providers, but there’s no guarantee, so be sure the one you choose offers them before you purchase a plan. The team collected feedback from marketing experts and customers, then used the information to rebuild its landing page.

For our 2021 update to this guide, we researched 21 of the most prominent website building services, considering their pricing, features, and design templates. We decided to not test services that didn’t offer a free trial, lacked basic features like site stats, or were meant for creating one-page landing pages for marketing purposes. They also make it easy for people to skim your landing pages and find the information they need.

Wix, like most major website builders, handles the SEO basics – letting you edit meta titles and image alt text, for example. But we love how Wix delivers SEO guidance to website owners and small businesses. Not sure which website builder best suits your business priorities and needs?

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